Healthy Options has become a go-to destination for health-conscious consumers in the Philippines since its establishment in 1995. As the country’s first and largest retailer of all-natural and organic products, Healthy Options has expanded its presence across major cities and shopping centers.
With numerous branches spread throughout the Philippines, Healthy Options offers convenient access to a wide range of premium natural food, supplements, and personal care items. Customers can find Healthy Options stores in popular malls like SM City Manila, as well as standalone locations in key urban areas.
The growth of Healthy Options branches reflects the increasing demand for healthier lifestyle choices among Filipinos. Each store provides a curated selection of vitamins, organic groceries, and natural products to support overall wellness. By offering these products in multiple locations, Healthy Options has made it easier for consumers to prioritize their health and make informed choices about the products they use and consume.
History and Mission of Healthy Options
Healthy Options was founded in 1995 by Romy Sia and Christian Tan. The first store opened in Shangri-La Plaza, Mandaluyong City, Philippines.
Sia’s inspiration came from the challenge of finding clean, artificial-free food for his son with food sensitivities in Manila. This personal experience drove him to create a solution for others facing similar issues.
The company’s mission is to promote a healthier world where people enjoy longer, richer lives by taking control of their health without harming the environment.
From its single store beginning, Healthy Options has expanded rapidly across the Philippines. By 2024, the company operates 34 stores nationwide, becoming the country’s largest natural and organic retailer.
Healthy Options specializes in premium natural food, health products, organic options, wellness items, natural skincare, and nutritional supplements. Their product range caters to health-conscious consumers seeking high-quality, wholesome alternatives.
The company’s growth reflects increasing awareness and demand for natural and organic products in the Philippines. Healthy Options continues to play a pivotal role in shaping the health food retail landscape in the country.
Branch Network in the Philippines
Healthy Options has established a robust presence across the Philippines, with a focus on key urban centers and emerging markets. The company’s strategic expansion has made its products accessible to health-conscious consumers nationwide.
Metro Manila Presence
Healthy Options boasts a strong foothold in Metro Manila, the country’s economic hub. The company operates numerous branches in prime locations across major cities. In Manila, a flagship store can be found at SM City Manila. Makati hosts multiple outlets, including one in Greenbelt 5. Quezon City and Taguig also feature several Healthy Options stores, catering to the diverse communities in these areas.
Parañaque and Pasig are home to additional branches, ensuring convenient access for residents. The Ortigas Center, a bustling business district, houses at least one Healthy Options outlet. This extensive network in Metro Manila allows the brand to serve a wide range of customers, from office workers to families.
Expansion to Other Regions
While Metro Manila remains a key market, Healthy Options has gradually extended its reach to other parts of the Philippines. The company has opened stores in major urban centers outside the capital region, targeting areas with growing health-conscious populations.
Key expansion locations include:
- Cebu City
- Davao City
- Baguio City
- Cagayan de Oro
These regional branches bring Healthy Options’ premium natural and organic products to new markets. The expansion strategy focuses on cities with rising disposable incomes and increasing awareness of health and wellness trends. This approach allows Healthy Options to tap into emerging markets while maintaining its strong presence in established urban areas.
In-Store Experience
Healthy Options branches provide a welcoming environment for customers seeking natural and organic products. The stores prioritize a clean, organized layout with knowledgeable staff to assist shoppers.
Product Selection
Healthy Options offers an extensive range of natural and organic products. Vitamins and supplements occupy a prominent section, featuring popular brands and specialty formulations. Fresh produce, organic snacks, and natural beauty products line the shelves. Gluten-free, vegan, and allergen-friendly options cater to diverse dietary needs.
The stores stock a variety of superfoods, herbs, and functional foods. Organic household items and eco-friendly cleaning products are also available. Healthy Options regularly introduces new products to keep up with health trends and customer demands.
Store Layout
Healthy Options branches typically feature a spacious, well-lit interior. Clear signage guides customers to different product categories. Wide aisles accommodate easy navigation and browsing.
Refrigerated sections house perishables like organic dairy and plant-based alternatives. Bulk bins allow customers to purchase grains, nuts, and dried fruits in desired quantities. Sampling stations let shoppers try new products before buying.
Some larger locations, like those in Ayala Malls Feliz or Bonifacio High Street, may include additional amenities such as in-store cafes or demonstration kitchens.
Customer Service
Healthy Options prioritizes knowledgeable and friendly customer service. Staff members receive training on product ingredients, benefits, and usage. They can offer personalized recommendations based on customer needs and health goals.
Nutritionists are available in select branches to provide expert advice. Free consultations help customers make informed decisions about supplements and dietary choices.
The stores often host workshops and events to educate customers on health topics. Loyalty programs reward frequent shoppers with discounts and exclusive offers. Online ordering and delivery services extend the in-store experience to customers’ homes.
Healthy Options Product Range
Healthy Options offers a diverse selection of natural and organic products across several categories. Their extensive range caters to health-conscious consumers seeking high-quality alternatives to conventional items.
Vitamin and Supplement Offerings
Healthy Options stocks a comprehensive array of vitamins and dietary supplements. Their shelves feature multivitamins, single-nutrient supplements, and specialized formulations for specific health concerns.
Popular options include vitamin C, D, and B-complex supplements. Omega-3 fatty acids, probiotics, and herbal extracts are also available.
The store provides supplements in various forms, including tablets, capsules, liquids, and powders. Many products are sourced from reputable international manufacturers, ensuring quality and efficacy.
Knowledgeable staff members can assist customers in selecting appropriate supplements based on individual needs and health goals.
Natural Food Selection
Healthy Options’ natural food section boasts an extensive range of organic and all-natural products. Customers can find wholesome alternatives to conventional grocery items.
The store offers organic fruits and vegetables, sourced from local farms when possible. Pantry staples like rice, quinoa, and pasta are available in organic varieties.
Healthy snack options include nuts, seeds, dried fruits, and organic chips. Natural sweeteners, such as honey and stevia, provide alternatives to refined sugar.
The store also carries specialty items like gluten-free products, plant-based milk alternatives, and organic condiments. A selection of natural teas and coffees rounds out the beverage offerings.
Personal Care and Beauty Products
Healthy Options extends its natural philosophy to personal care and beauty products. The store offers a range of items free from harsh chemicals and artificial ingredients.
Natural skincare products include cleansers, moisturizers, and serums made with plant-based ingredients. Organic makeup options provide alternatives to conventional cosmetics.
The store stocks natural hair care products, including shampoos, conditioners, and styling aids. Body care items like soaps, lotions, and deodorants are available in natural formulations.
Eco-friendly household cleaning products and natural insect repellents are also part of the selection. Many items are cruelty-free and packaged in environmentally conscious materials.
Key Locations
Healthy Options has strategically placed branches across major urban centers in the Philippines. These locations offer convenient access to natural and organic products for health-conscious consumers.
Ayala Malls Feliz Branch
The Ayala Malls Feliz branch is situated along the Marikina-Infanta Highway in Brgy. Dela Paz, Pasig City. This store provides easy access for residents of eastern Metro Manila. The branch features a wide selection of organic produce, supplements, and natural beauty products.
Its location within a popular shopping mall increases foot traffic and visibility. Customers appreciate the ample parking and extended mall hours. The store’s layout is designed for efficient browsing, with clearly labeled sections for different product categories.
Bonifacio High Street Location
Healthy Options’ Bonifacio High Street branch caters to the upscale market in Taguig City. This flagship store occupies a prime spot in the bustling retail and lifestyle district. It offers an extensive range of international and local health brands.
The spacious interior allows for product demonstrations and wellness seminars. Knowledgeable staff members are available to provide guidance on nutritional supplements and organic food choices. The store’s proximity to fitness centers and health-focused restaurants aligns with its target demographic.
Other Notable Store Sites
Healthy Options maintains a strong presence in key urban areas. The Makati branch serves the central business district, attracting professionals seeking quick, healthy meal options. In Quezon City, multiple locations cater to diverse neighborhoods.
A notable branch along Marcos Highway provides convenient access for residents of Marikina and nearby areas. These stores vary in size but maintain consistent product offerings. Many feature in-store cafes serving organic beverages and light meals.
Healthy Options also operates smaller kiosks in select locations, offering a curated selection of popular items for on-the-go shoppers.
Community Engagement and Sustainability
Community engagement plays a crucial role in promoting healthy options and sustainability. By involving local residents, organizations can create programs that truly meet community needs and preferences.
Effective engagement fosters trust between health initiatives and the people they aim to serve. This leads to higher participation rates and better long-term outcomes for wellness programs.
Some key strategies for successful community engagement include:
- Hosting town halls and focus groups
- Conducting surveys to gather input
- Partnering with local leaders and organizations
- Offering volunteer opportunities
- Providing education on health and sustainability topics
When communities are actively involved, healthy options branches can develop more targeted and impactful services. This improves program quality and helps ensure sustainability over time.
Engagement also allows for the incorporation of cultural values and practices. This creates more inclusive and accessible health initiatives that resonate with diverse populations.
By facilitating meaningful community participation, organizations can address environmental and health challenges while creating new opportunities. This approach supports the development of equitable, healthy, and sustainable neighborhoods.
Ultimately, strong community engagement leads to increased program adoption, better health outcomes, and more resilient local systems. It forms the foundation for lasting positive change in community health and wellness.
Navigating the Branches
Healthy Options has numerous branches across the Philippines, particularly in Metro Manila. Accessing these stores and planning visits efficiently requires considering transportation options and store operating hours.
Transportation and Accessibility
Many Healthy Options branches are located in popular shopping malls, making them easily accessible by public transportation. In Metro Manila, customers can reach stores via jeepneys, buses, or the MRT/LRT systems. Some branches offer parking facilities for those driving private vehicles. Ground Level locations are typically more convenient for quick visits.
Mall-based stores often have nearby taxi stands and ride-hailing pickup points. For shoppers with mobility concerns, most malls provide ramps and elevators for easy access to Healthy Options outlets.
Store Hours and Peak Times
Healthy Options stores generally follow mall operating hours, typically opening around 10 AM and closing between 9 PM and 10 PM. Weekend afternoons tend to be busier, especially in popular malls. Weekday mornings and early afternoons usually offer a quieter shopping experience.
Some branches may have extended hours during holiday seasons. It’s advisable to check the official Healthy Options website or social media pages for the most up-to-date information on specific branch hours. Shoppers can also call stores directly to confirm operating times or inquire about product availability.
Online Presence and Digital Shopping Options
Healthy Options has embraced the digital age by establishing a robust online presence. The company operates an e-commerce website where customers can browse and purchase products from the comfort of their homes.
The online store offers a wide selection of natural and organic products, mirroring the variety found in their physical locations. Customers can easily search for specific items or explore different categories.
Healthy Options’ digital platform provides detailed product information, including nutritional facts and ingredients. This transparency helps shoppers make informed decisions about their purchases.
The company’s website features a user-friendly interface, allowing for smooth navigation and a seamless checkout process. Customers can create accounts to track orders and save favorite products for future purchases.
Healthy Options offers various delivery options to cater to different customer needs. These may include home delivery services and in-store pickup for added convenience.
The digital shopping experience extends to mobile devices, with a responsive website design that adapts to different screen sizes. This ensures customers can shop on-the-go using smartphones or tablets.
By expanding into the digital realm, Healthy Options has increased its accessibility and reach. This online presence complements their physical stores, providing customers with flexible shopping options to suit their preferences and lifestyles.